The topic of the article is branding as the main way to promote cheap cigarettes.
This topic is of interest because many tobacco brands are inherently very strong, well-designed and efficiently promoted, despite the rather broad restrictions on tobacco advertising. The tobacco corporations themselves are interesting as participants in the advertising process and as successful players in the industrial market, because it is extremely difficult to create a product that is harmful to humans and at the same time effectively promote it taking into account all those restrictions that are associated with the use of tobacco products and purchases of cheap cigarettes today.

Some tobacco brands are one of the most famous brands in the world so far, often people smoke because smoking cigarettes contributes to a certain image. Different brands of cheap cigarettes promise to maintain the values ​​of their target audience, thus promising a smoker to get closer to the style and lifestyle that attract him most, be it leisure, friends, energetic life in the “Wings” style, aesthetics, femininity and lightness in the style. ” Vogue”or the masculinity and strength of the country“ Malboro ”. At the same time, successful creation and promotion of a cigarette brand is possible only if there are a number of external and internal factors. To promote their products, the largest tobacco companies have to resort to many tools and use different approaches that will most effectively attract the attention of consumers to this dangerous product.

However, the possibilities of using these tools and the consumer’s decision to use the offered product are limited, and not only by law, but also by other conditions related to the social factors of the human environment.
Hypothesis.
There are objective and subjective conditions that affect the creation and promotion of a strong brand as well as factors that explain the ability to purchase cheap cigarettes.