Great brands are growing and developing at our time when smokers are able to purchase cheap cigarettes online. They depend on the opinion of the consumer and are adapted to the tastes of the majority. The demanding audience is the main engine of development and improvement of the most popular brands. Competition in the market is unusually high, and in order to survive, companies carefully monitor the quality and attractiveness of the product. One of these brands was the brand of cigarettes KENT that is promoted as cheap cigarettes online.
The brand got its name in honor of the head of Lorilard – Herbert Kent. Cigarettes instantly gained crazy popularity. Demanded goods were even used as currency, exchanging packs for necessary things and products.

After the acquisition of the brand by British American Tobacco in the 1970s, KENT began to spread outside of the United States.
In the 1980s, after a long lull and stability in the tobacco market, competitors show the world a new category of strength: light, which, thanks to a milder taste, immediately surpasses the then-usual KENT mild. This causes a decline in sales and brand popularity.
In the 90s of the twentieth century, it was decided to rebrand (change the logo, design, and slogan) in order to maintain its leading position in the market.

For a start, the brand has a “strength scale” indicating the tar content: 1, 4 and 8 (light, medium and strong). The manufacturer begins to deploy extensive advertising campaigns designed to demonstrate the merits of the three new products. The emphasis is first on the emotional side, and then on updating the image.
As a result, KENT enters the world market, being the leader in the premium category. Now British American Tobacco regularly presents to its brand lovers new bold solutions, original bright packaging and more varieties of strength, and thus successfully promoting cheap cigarettes online.