Today, no one is surprised by cigarettes with a menthol flavor, but until 1956 the world did not know about a possible combination of tobacco with menthol. Pioneers and discoverers of menthol tobacco products niche were Salem Cigarettes, which appeared in the same time in 1956. The brand was originally sold only in the US, but the rapid growth in popularity of the novelty made it recognizable throughout the world – already in 1957 the brand was recognized as the best-selling all over the world.

This is one of the brands of cigarettes that have served to popularize menthol cigarettes all over the world. Huge queues, pre-orders, record sales volumes, dozens of imitators – all this is an integral part of the history of Salem, which radically changed the tobacco industry. After more than 50 years from the moment of its appearance on the market, the brand remains popular and in demand. Her blue-green corporate color of the pack is well recognized all over the world.

Today Salem Cigarettes are positioned as good-quality menthol cigarettes of the middle price category, targeting both men and women. They can not be called light, but the concentration of nicotine and resins does not make them excessively heavy, due to what the tobacco growers recommend the brand, both for beginners and experienced smokers with many years of experience. Cigarettes have a pleasant menthol flavor, but the flavor notes give out a tobacco leaf native to North Carolina – fragrant, tart.

In general, Salem Cigarettes include three varieties. Usual and lightweight in King Size format, lightened in Slims format. At the moment people used to order only a light version, available in Slims format. It is clearly focused on the female composition of the smoking audience, which is evident from the flower style of the design of the pack.