The history of the Parliament Cigarette brand originates in 1847, in London. It was then, the tobacco merchant, Philip Morris, opened his first cigar store. In 1854, the businessman decided to move to a neighboring niche, starting the production of cigarettes. In those years he was one of the few manufacturers who were engaged in the manufacture of new-fangled tobacco products. The products of Morris have always been famous for the highest quality of tobacco, thanks to which its manufactory soon turned into an industry leader in its region.

In 1931, Philip Morris International launched a new brand of cigarettes, which was called “Parliament.” Unlike other companies, the new brand broke into the market with pathos – each cigarette was equipped with an oblong filter of solid paper, inside of which was a free space filled with air. The device repeated the principle of the cigar mouthpiece – allowed to settle most of the tar and products of combustion and cooled the smoke before it touches the lips of the smoker.

The original innovation, attention to detail and a powerful advertising campaign did their job – just a few months after the start of sales, the cigarettes Parliament began their victorious procession around the world. Today, Philip Morris International products are the leading sales locations in Japan, Russia, the UK, Turkey, Argentina, and also in Israel.

In order to prepare a tobacco blend of Parliament Cigarettes, use dark Turkish tobacco, as well as light varieties of Burley and Virginia, which sets off the astringency and add a special flavor to the inhalation. Thanks to a special filter-mouthpiece made of cotton fabric, the taste of “Parliament” is rather sharp, fresh, and viscous, with a pronounced aftertaste.

One can recognize the famous brand with the help of a solid white and blue packaging, but at different times the front of the pack decorated with portraits of celebrities. In particular, in the late 50’s it was possible to meet Parliament with Marilyn Monroe, and in the second half of the twentieth century they were decorated with a portrait of George Bush Sr.. This approach to marketing suggests that cigarettes are aimed at active, open and successful people who have already made an impression on others.