Marlboro cigarettes are rightfully considered the “face” of the cigarette market. They are recognized anywhere in the world, which testifies not only to a successful advertising campaign, but also to the high quality of products, which the manufacturer has always adhered to.
Today, Marlboro cigarettes deserve a place in the list of the best-selling tobacco products in the world. It is worth noting that the brand was founded back in 1924 by Philip Morris. Initially, Marlboro cigarettes were positioned as female, as evidenced by the sensitive advertising slogan: “soft as May.” To emphasize the positioning, the manufacturer has equipped the cigarettes with a filter with an elegant red edging to hide the traces of lipstick. The tutu is invariably adorned with an old Latin proverb: “I came, I saw, I conquered!” – the authorship of which is attributed to the Emperor Julius Caesar himself.
In the middle of the twentieth century, Philip Morris decided to expand the target audience of Marlboro cigarettes, entering a fundamentally new market for the brand – the men’s market. To reach the audience, a serious advertising campaign was launched, the faces of which were athletes, the military, sailors and cowboys. The buyers liked the last image so much that for many years it became permanent in the brand’s advertising. In addition, the brand became the title sponsor of the prestigious series of car races, in particular, its logo has been on Ferrari cars for a long time.
All varieties of Marlboro cigarettes are sold with a filter. American Blend, made from frozen varietal tobacco, appears as a filler. Sharp taste, thick rich smoke and bright burning are characteristic features of the American brand of cigarettes. These are men’s cigarettes with a history, the quality of which always remains at its best!
Marlboro cigarettes have gained popularity in the market for a long time. They are distinguished by their rich taste and good quality. The tobacco for cigarettes is selected by hand and goes through several stages of purification. Marlboro cigarettes are easy to smoke, have a pleasant classic taste and unobtrusive aroma. Each line of Marlboro cigarettes uses an innovative filter that filters out unnecessary substances at the exit and prevents them from entering the lungs.